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Made Possible

Huntsman Advanced Materials, a division of Huntsman Corporation, needed to create a distinct identity with clearer value propositions that expressed its newly formed strategic vision.

 

As Global Communications Director, I assembled a team of in-house experts and external creative agencies, to create the “Made Possible” platform.

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This global project engaged >50 internal staff, over an 18-month period, to develop market-facing collaterals highlighting how the company enables innovation that brings its customers’ ideas, potential, and products to life.

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Key deliverables

  • Brand communications platform

  • New visual identity

  • Print & digital advertising

  • Divisional design guide

  • Divisional PowerPoint presentation

  • Divisional video

  • Social media posts

  • Product brochures

  • Stand design & exhibition materials for major international trade show

  • Internal launch materials

  • Sector-specific inbound marketing programmes

Huntsman Advanced Materials

Rebranding a global business division

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Information Technology
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