Made Possible
Huntsman Advanced Materials, a division of Huntsman Corporation, needed to create a distinct identity with clearer value propositions that expressed its newly formed strategic vision.
As Global Communications Director, I assembled a team of in-house experts and external creative agencies, to create the “Made Possible” platform.
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This global project engaged >50 internal staff, over an 18-month period, to develop market-facing collaterals highlighting how the company enables innovation that brings its customers’ ideas, potential, and products to life.
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Key deliverables
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Brand communications platform
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New visual identity
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Print & digital advertising
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Divisional design guide
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Divisional PowerPoint presentation
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Divisional video
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Social media posts
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Product brochures
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Stand design & exhibition materials for major international trade show
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Internal launch materials
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Sector-specific inbound marketing programmes
Huntsman Advanced Materials
Rebranding a global business division







