Huntsman Advanced Materials, a division of Huntsman Corporation, needed to create a distinct identity with clearer value propositions that expressed its newly formed strategic vision.

As Global Communications Director, I assembled a team of in-house experts and external creative agencies, to create the “Made Possible” platform.

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This global project engaged >50 internal staff, over an 18-month period, to develop market-facing collaterals highlighting how the company enables innovation that brings its customers’ ideas, potential, and products to life.

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Key deliverables

• Brand communications platform

• New visual identity

• Print & digital advertising

• Divisional design guide

• Divisional PowerPoint presentation

• Divisional video

• Social media posts

• Product brochures

• Stand design & exhibition materials for major international trade show

• Internal launch materials

• Sector-specific inbound marketing programmes