In business, communication isn't just about conveying information; it's also a catalyst for growth.
When companies prioritise effective communication strategies, they unlock a powerful tool that can propel them beyond competitors.
The Power of Statistics:
A study that illustrates this well comes from The Harris Poll, in partnership with Grammarly Business.
In 2022, their State of Business Communication report found that poor communication is costing US firms an estimated $1.2 trillion annually or $12,506 per employee per year.
The 2023 edition shows the problem hasn’t got any better. If anything, it’s getting worse.
You can see it in your inbox, and feel it on zoom.
Organisations are communicating more than ever, but the quality and effectiveness are in decline.
Time spent on written communications across multiple platforms is up 18% YOY; but business leaders report a 12% drop in effectiveness.
Getting work done relies on how well we communicate our needs and share our ideas with each other. Clear communication is a business imperative.
On the upside, leaders report positive effects when communication is done right: 72% say it increases productivity; 63% experience higher customer satisfaction, and 41% claim it reduces their stress!
The benefits of investing in people’s ability to communicate go well beyond 'what' and 'where'. Addressing the 'how' enables each person to be proactive, responsive, and efficient at work.
Effective communication is a key to unlock growth. Through that door, you’ll find engaged employees, happy customers, and optimised productivity.
I'm curious to hear your thoughts on the state of business communication where you are. How is your company empowering effective communication in your organisation?
Drop me a comment. Let's talk.
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